Whether you are an established business with an existing brand, or starting fresh in your new location, indoor signs are vital to helping you convert customers and create long-lasting relationships. These signs help to support your customer experience goals, such as highlighting sales or promotions that will draw in customers. They also serve to expand your branded experience and convey the personality and vibe of your establishment, making it easier for potential customers to connect with your brand.
The research also found that the color of font used on the AOI plays an important role in how consumers perceive its effectiveness. Specifically, red fonts had greater attention-grabbing power than blue fonts. Additionally, the placement of the AOI on the display also had an impact. It was found that if the word “sale” was placed on a display in a larger font size than the other words, and was located on the right side of the display, it had greater attention-grabbing power than when it was placed on the left.
Another finding from the study was that the amount of price discount impacted the value perception. The more the discount, the higher the perceived value. However, the physical distance between the original and sale prices on a sign also influenced the magnitude of this effect.
There are a variety of different types of indoor signs that serve a wide range of purposes. These can include directional signage that helps direct customers to specific locations, such as restrooms, parking, and customer service, or safety standards signage. In addition, there are lobby and reception signs that welcome customers and set the tone for their visit. These can also feature daily specials, menus, and events.
Finally, there are digital displays that can communicate the latest advertisements, as well as information regarding current safety standards. These are an increasingly popular option for businesses, as they can capture 400% more views than static displays. Additionally, they offer a more engaging experience for customers and are easier to update than paper posters. While these can be more costly than traditional signs, they are well worth the investment. In order to ensure that your indoor signs are achieving the desired results, it is important to regularly inspect them and keep them updated as needed. It is also recommended that a maintenance contract be in place to cover unforeseen circumstances and repairs, so your business can continue operating at peak performance.
Indoor signs are a great way to promote your brand and increase sales, but it’s important to choose a printing partner who can offer exact color matching and premium materials. When you work with a high-quality provider, your signs will be vibrant and clear, helping your business to stand out from the competition. Contact your local Fresno signage maker today to learn more about the benefits of these innovative marketing tools.